JUDGMENT : MANMOHAN SINGH, J. 1. The petitioner has filed the present petition under Section 9 of the Arbitration and Conciliation Act, 1996 (hereinafter referred to as the "Act") seeking interim measures of protection to restrain the respondents from breaching the non-compete obligations contained in the Business Transfer Agreement dated 1st June, 2011 (hereinafter referred to as "Business Transfer Agreement") between the petitioner, respondent No. 1, Mr. Jugal Kishore Arora, Mr. Satnam Arora and Mr. Gurnam Arora (hereinafter collectively referred to as "Promoters") who are respondents No. 2, 3 and 4 and Non-Compete and Non-Solicitation Agreement dated 1st June, 2011 between the petitioner and the Promoters (hereinafter referred to as "Non-Compete Agreement"). FACTS AS PER PETITION 2. Kohinoor Speciality Foods India Private Limited, the petitioner is a company incorporated under the Indian Companies Act, 1956, by the respondent No. 1 on 25th May, 2011 to carry on the business of inter alia the marketing, trading, selling and distributing of rice products including broken rice in India. By virtue of a Shareholders and Investment Agreement dated 1st June, 2011 (hereinafter referred to as "Shareholders Agreement") between respondent No. 1, petitioner and McCormick Ingredients Southeast Asia Private Limited (hereinafter referred to as "McCormick") McCormick subscribed to 85% of total issued and paid up capital of the petitioner. The respondent No. 1 is a public listed company. The Promoters have incorporated the respondent No. 1 on 26th July 1989, in the name of Satnam Overseas Private Limited as a private company to carry on the business of inter alia manufacturing, sale, distribution and trade of basmati rice, ready to eat products, cook-in sauces and cooking pastes, spices, seasonings and frozen food. Respondent No. 1 holds 15% of total issued and paid up capital of the petitioner. In para 13 of the Business Transfer Agreement and the Non-Compete Agreement, Clause 13 also contained the mode of dispute resolution by way of Arbitration proceedings. 2.1 Brief facts of the case as per the petition are that by virtue of the Shareholders Agreement between respondent No. 1, the petitioner and McCormick, McCormick subscribed to 85% of total issued and paid up capital of the petitioner-Company and became its majority shareholder. 2.2 On the same day, the Business Transfer Agreement was executed between the petitioner-Company, respondent No. 1 and the Promoters. 2.2 On the same day, the Business Transfer Agreement was executed between the petitioner-Company, respondent No. 1 and the Promoters. In terms of the Business Transfer Agreement, respondent No. 1 sold its entire Undertaking comprising of assets, employees, employees benefit plans, current liabilities and licenses (hereinafter referred to as "Undertaking") belonging exclusively to the business of manufacturing, processing, finishing, marketing, trading, distributing, importing, exporting and/or supply of food products, including ready to eat products cook-in sauces, cooking pastes, spices, seasonings, frozen food, and the marketing trading, selling and distributing of rice products (including "broken rice") in the territory of India to the petitioner-Company (hereinafter referred to as the "Transferred Business") for a consideration of Rs. 315,00,00,000/- (hereinafter referred to as the "Purchase Price"). Clause 2.1.1 of the Business Transfer Agreement records that the Purchase Price includes value being paid to respondent No. 1 to undertake the non-compete obligations as set out under the Agreement, and that respondent No. 1 acknowledges the adequacy and sufficiency of such consideration. 2.3 In terms of Clause 8 of the Business Transfer Agreement, respondent No. 1 agreed that it would inter alia not commence, establish, engage in, or carry on, whether directly or indirectly, any business in India, which is in competition with the business of the petitioner, for a period of 7 years from 9th September, 2011. 2.4 The respondents and their various relatives and affiliates, through various Deeds of Assignment dated 1st June, 2011 assigned their rights to the trademark "Kohinoor" as well as various other trademarks required for the business of the petitioner, to McCormick Switzerland GmbH, for substantial consideration. By the Licenced Mark and Corporate Name Licence Agreement dated 1st June, 2011, McCormick Switzerland GmbH licensed the various trademarks to the respondents for the limited purposes mentioned in the said agreement. 2.5 In view of the said Deeds of Assignment, the respondents have no right to use the trademark Kohinoor and the other trademarks mentioned in the said Deeds of Assignment, except for the limited purposes mentioned in the Licensed Mark and Corporate Name License Agreement dated 1st June, 2011. 2.5 In view of the said Deeds of Assignment, the respondents have no right to use the trademark Kohinoor and the other trademarks mentioned in